How Kawasaki and Kawasaki’s motorcycles are being sold online in Japan
Kawasaki, one of Japan’s most powerful motorcycle brands, is selling motorcycles online in a bid to become more competitive against other Japanese brands.
In February, Kawasaki launched a website where users can order its new bikes, which it calls the “BSA” line, for between 3,000 yen ($37) and 5,000 ($75) apiece.
It has a presence on Alibaba’s Taobao shopping site, as well as at Japanese e-commerce sites like Taobai and Yoplait.
The site’s description on the main Kawasaki site reads, “We offer quality products and unbeatable value.”
The company also said it sells its bikes on eBay for a monthly fee of $49.99, as of March 4.
On its website, the brand sells bikes with a wide range of models and prices.
But there’s no word about whether those bikes are available on Amazon, which is the main online marketplace for the bikes.
A spokesperson for Kawasaki said in a statement that the company is committed to improving its online presence.
“We are proud of our global customer base,” the statement said.
“For this reason, we continue to increase the quality of our products and offer a wide variety of options.”
A Kawasaki spokesman said the company has been selling the bikes online for at least a year, and it has “expanded the range of its BSA line, including some new models.”
The brand said in February it was launching a new online marketplace that allows users to purchase bikes at a price of between 3 and 5 times the regular price.